Triptych Poster Set
Client
Personal Project
Location
Nashville, TN
Triptych Poster Set
Triptych Poster Set
Client
Personal Project
Location
Nashville, TN
Year
Year
2023
Client
2023
Personal Project
Location
Nashville, TN
Year
2023
Sunrise Ice
Cream Logo
Client
Personal Project
Location
Nashville, TN
Project Dilema
Year
2023
While browsing the frozen food section of my local grocery store, I found it odd that most ice cream labels chose to use bold and colorful designs even when marketing for the diet options.
Although these label designs did work in capturing my attention as a viewer, I sought to create a label that both captured the eye as well as communicated itself as a healthier alternative.
Design Process
Through my design process, I did my best to find a balance between a fun, yet “thin” appearance as this was the intended message that I wanted to give to my viewer.
To create my shape, I used a mixture of visual items from my surroundings that I felt would channel a blissful feeling to my viewer.
Color Scheme
Because I wanted this ice cream to project a feeling of lightness, I chose to use a combination of three pastel colors that would appear easy to the eyes while also enticing customers with a bright and approachable appearance.
C: 18 %
C: 15 %
C: 27 %
M: 11 %
M: 38 %
M: 44 %
Y: 22 %
Y: 30 %
Y: 67 %
K: 0 %
K: 0 %
K: 4 %
R: 185
G: 140
B: 99
R: 209
G: 209
B: 83
R: 209
G: 209
B: 83
HEX: #b98c63
HEX: #d1d1b7
HEX: #d6a5a0
TypeFace
I chose to use the font family Funkidori as it allowed a fun and inviting design while also remaining legible at a distance.
