Nashville Clean & Clear app
Client
Personal Project
Location
Nashville, TN
Year
2022
Project Dilema
As the population grows ever higher around the world, so does our need to properly dispose of trash and litter to keep the appearance and health of our cities clean.
While there are many programs to combat the rise of discarded trash, very few people feel as though cleaning up their city is the responsibility of someone else.
Motivation towards clean-up programs is low even in a large city so incentivization must be given to bolster help within these programs.
Business Solution
Nashville Clean & Clear operates as a non-profit organization whose goal is to connect volunteer cleaners with sites overrun with trash.
Through the app's simple interface, volunteers will be able to earn rewards from partnered companies for their hard work.
Competitive Landscape
Mekmes Clean City
-Developed in 2018
-Allows users to snap photos of areas needing cleaning
-Rewards users for participation with vouchers and cellphone points
Litterati
-Developed in 2020
-Allows users to snap photos of litter that they have collected
-Posts updates of litter cleaned so others can follow the users progress and contributions
Concept Launch Plan
The starting launch of the app will be showcased on social media channels such as Youtube, Instagram, Facebook, and TikTok.
With an emphasis on community building, social media ads will be utilized to build both knowledge of the app's tools and functions as well as anticipation for a projected release date.
The Magic Of The Idea
With the internal incentivization program, users will both seek out cleaning jobs while earning rewards for themselves!
With these productive users cleaning up our streets,
- Nashville's waste services will in turn have more time to allocate to important tasks.
- Less tax money will need to be funneled into waste collection efforts.
- Nashville's streets and tourist areas will depend less on city efforts to remain maintained.