Triptych Posters
Client
Personal Project
Location
Nashville, TN
Year
2022
Project Dilema
Tasked with creating a triptych poster set with a focus on bringing awareness to a topic of my choice, I decided to choose the topic of overcoming addiction.
Project Explanation
As someone who has watched close members of my life experience and struggle with addiction, my goal was to demonstrate the overwhelming feeling that addiction creates within the mind.
Many who experience addiction in their lives may feel as if the substance of their choice becomes larger than life. In this endeavor, the act of quitting may feel as though the weight of addiction may crush the individual in an emotional and sometimes physical sense.
The posters shared below are designed to empathize with individuals trying to recover by symbolizing this feeling while also pointing toward a path for help.
Development
Beginning with a grouping of commonly used substances, I planned out my sketches with the goal of relaying the feeling of the crushing weight that comes with overcoming addiction.
Digital Iteration
Although I felt that utilizing scale in my work was the most powerful option for showing a difference in strength, I came to find that the illustrative path that I had initially planned was less effective in providing a feeling of depth that made my posters feel relatable.
Final Iteration
As a highly addictive yet normalized substance, I chose to display this poster in a way that would highlight the isolating feeling of being a smoker by leaving a single cigarette at its tipping point.
While many struggle with alcoholism on their own, for many, this addiction continues to develop by group pressure. To symbolize this pressure, I chose to depict multiple beer bottles to reference the gathering of peers.
Addiction to pills can start from users searching for a release from pain but often leads to death as users lose control over their own lives and resort to overdosing. While this is a sensitive topic for many, I chose to symbolize this dismay through a figure sitting in contemplation on a pile of prescription pills.
By utilizing staged photos of these addictive substances, I found that not only did my viewers gain a better sense of depth but, when mixed with illustrations of small silhouetted figures, I could create an image that any person could place themselves within. As a result, an increased sense of empathy was shown by my viewers.